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13 SEC Rules Every Fintech Founder Should Know

Oct 29, 2024

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InnReg

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11 min read

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The continued emergence of fintechs is rapidly changing the financial services industry and, as a result, regulatory compliance. That’s why it is crucial for fintech founders to understand key regulations of the Securities and Exchange Commission (SEC). For example, fintech companies must follow the SEC’s registration and disclosure requirements to maintain trust and transparency with investors.

To prevent fraud and deceptive practices, fintechs must be cautious in their operations and communications.

Fintech firms dealing with securities, digital assets, and financial services must follow SEC rules to operate legally and avoid regulatory scrutiny. Adhering to SEC regulations not only promotes transparency but also reduces the risk of fraud or misleading practices. Non-compliance can lead to penalties, legal actions, and reputational harm, making adherence essential to mitigate legal risks and ensure business continuity.

Understanding and adhering to these regulations can help fintech firms innovate and operate within the boundaries set by the SEC.

This article covers thirteen key SEC rules every fintech founder should know. These regulations address various aspects, such as registration requirements, securities offerings, and consumer protection. Understanding these rules will help entrepreneurs manage regulatory risks and establish a strong foundation for their business operations.

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What is the SEC?

Established in 1934, the Securities and Exchange Commission (SEC) is a key US regulator that oversees the securities industry. 

The SEC enforces federal securities laws to prevent fraud and deceptive practices. It regulates securities issuers, investigates violations, oversees registration requirements and prosecutes securities fraud to maintain market integrity. It has the authority to investigate and oversee individuals and companies that break securities laws, such as insider trading and market manipulation.

Understanding SEC Regulation in the Fintech Sector

The SEC regulates several segments within the fintech industry, particularly those that involve securities and investment activities. Some key fintech segments regulated by the SEC include:

  • Robo-Advisors

  • Crowdfunding Platforms

  • Cryptocurrency and Digital Asset Platforms

  • Online Investment Platforms

  • Peer-to-Peer Lending Platforms

  • Alternative Trading Systems (ATS)

  • Security Token Offerings (STOs)

  • Investment Funds and Managers

By understanding SEC regulations and compliance obligations, fintech innovators can navigate the evolving regulatory landscape and contribute to a trustworthy and sustainable fintech ecosystem.

13 Essential SEC Rules

When operating in the fintech industry, founders must be well-versed in the essential Securities and Exchange Commission (SEC) rules governing their activities. Here are thirteen crucial SEC rules that fintech founders should know.

SEC Rule 10b-5: Anti-Fraud

Link: https://www.ecfr.gov/current/title-17/section-240.10b-5

What Is Rule 10b-5?

SEC Rule 10b-5 is a fundamental regulation to prevent securities fraud under the Securities Exchange Act of 1934. This rule prohibits any act of deceit, misrepresentation, or fraud in securities trading. It is a critical tool in maintaining market integrity by ensuring all investors have access to truthful and complete information.

Why Does This SEC Rule Matter?

Rule 10b-5 is essential to maintain investor confidence in securities markets. By prohibiting deceptive practices and ensuring fair dealings, this rule helps protect investors from financial harm and promotes trust in the market's integrity. Compliance with Rule 10b-5 is crucial for businesses to uphold ethical standards, prevent market manipulation, and promote transparency in securities transactions.

SEC Rule 10b-18: Safe Harbor Rule

Link: https://www.ecfr.gov/current/title-17/section-240.10b-18

What Is Rule 10b-18?

SEC Rule 10b-18 lays out specific conditions under which companies can buy back their own stock without facing allegations of market manipulation. These conditions include limits on the timing, price, volume, and manner of repurchases, ensuring that buybacks are fair and orderly.

Why Does This SEC Rule Matter?

By establishing clear guidelines for buybacks, the rule promotes transparency and trust in the market. Investors can be assured that repurchase programs are conducted fairly, which helps maintain confidence in the company's governance and overall market integrity.

SEC Rule 10b-18  enables companies to conduct stock buybacks responsibly, supporting strategic capital management and preserving market integrity.

SEC Rule 13h-1: Large Trader Rule

Link: https://www.ecfr.gov/current/title-17/section-240.13h-1

What Is Rule 13h-1?

SEC Rule 13h-1, known as the “Large Trader Rule,” is vital in monitoring and regulating the activities of significant market participants. It enhances the SEC's ability to oversee and analyze trading patterns in US securities markets.

Why Does This SEC Rule Matter?

SEC Rule 13h-1 is crucial for enhancing market transparency and oversight. It requires large traders to register with the SEC and obtain a Large Trader Identification Number (LTID), enabling regulators to monitor significant trading activities more effectively. This surveillance helps detect unusual or manipulative trading patterns, ensuring the market operates fairly and orderly. By providing critical data on large trades, the rule aids in assessing and managing systemic risks, helping to maintain market stability.

The rule also promotes transparency and compliance by standardizing reporting requirements for large traders. This ensures that all significant trading activities are documented and analyzed, fostering investor confidence in the market’s integrity. By requiring consistent reporting and oversight, Rule 13h-1 creates a level playing field for all market participants and supports the overall health and fairness of the financial system.

You can read more about SEC rule 13h-1 here.

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SEC Rule 144: Holding Period Rule

Link: https://www.ecfr.gov/current/title-17/section-230.144

What Is Rule 144?

SEC Rule 144 is a crucial regulation by the US Securities and Exchange Commission that governs the sale of restricted and controlled securities, allowing their public resale without SEC registration under specific conditions. These securities include restricted securities from private sales and control securities held by company affiliates.

Why Does This SEC Rule Matter?

Rule 144 is essential for capital flow and investor protection, offering a legal framework for the transparent and fair resale of restricted/controlled securities. It provides liquidity pathways for businesses and mitigates legal risks for investors, enhancing market stability and confidence.

SEC Rule 144A: Private Resale Exemption Rule

Link: https://www.ecfr.gov/current/title-17/section-230.144A

What Is Rule 144A?

SEC Rule 144A  is a critical regulation in the financial markets, providing a framework for the private resale of securities.

This rule allows the resale of restricted securities to qualified institutional buyers (QIBs) without requiring SEC registration. This rule facilitates the efficient trading of securities that are not publicly registered, thereby enhancing market liquidity.

Why Does This SEC Rule Matter?

SEC Rule 144A facilitates a more efficient and cost-effective capital raising, particularly benefiting foreign issuers who can easily access US markets and reach a broad base of institutional investors.

The rule significantly reduces the time and costs involved in securities transactions, making it easier for issuers to raise capital and for investors to access a wider range of investment opportunities. This efficiency supports a dynamic market environment where capital can flow freely and adaptively among large institutional players.

SEC Rule 15c2-11: Submission of Information for Quoted Securities

Link:  https://www.ecfr.gov/current/title-17/section-240.15c2-11

What Is Rule 15c2-11?

SEC Rule 15c2-11 requires broker-dealers to review and maintain current information about the issuer of a security before publishing price quotes in the OTC market. This ensures investors have access to accurate and up-to-date information, promoting informed investment decisions.

Why Does This SEC Rule Matter?

SEC Rule 15c2-11 is crucial for the OTC securities market as it enhances investor protection by requiring broker-dealers to verify and maintain current issuer information before quoting prices. This ensures that investors receive reliable data, which promotes market integrity and supports informed decision-making. By safeguarding against fraud and misinformation, the rule helps maintain a fair and transparent trading environment.

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SEC Rule 15c3-3: Customer Protection Rule

Link: https://www.ecfr.gov/current/title-17/section-240.15c3-3

What Is Rule 15c3-3?

SEC Rule 15c3-3, commonly known as the "Customer Protection Rule," is designed so broker-dealers can safeguard customers' securities and funds. This regulation requires firms to maintain a reserve of cash or qualified securities in a special account to protect customer assets, ensuring they can meet withdrawal demands and reduce the risk of financial loss to customers.

Why Does This SEC Rule Matter?

SEC Rule 240.15c3-3 is crucial for maintaining trust in the financial markets by protecting customer assets against broker-dealer insolvency. It gives investors confidence that their securities and funds are secure, thereby promoting stability and reliability within the financial system.

SEC Rule 17a-3: Recordkeeping Rule

Link: https://www.ecfr.gov/current/title-17/section-240.17a-3

What Is Rule 17a-3?

SEC Rule 17a-3 outlines the specific records that broker-dealers are required to create, including transaction records, communications, and financial statements. These records are critical for regulatory oversight and help broker-dealers operate transparently and ethically.

Why Does This SEC Rule Matter?

SEC Rule 17a-3 is important for several reasons, each contributing to the overall health and integrity of financial markets. 

The rule mandates specific recordkeeping requirements for broker-dealers to meet SEC regulations and avoid potential penalties. By requiring detailed records, the rule enhances oversight of broker-dealer activities, safeguarding investors from fraud. Organized records streamline audits and decision-making processes, improving operational efficiency within firms. The rule facilitates thorough audits and investigations by providing a clear documentation trail that aids regulatory enforcement.

In essence, SEC Rule 17a-3 is vital for maintaining transparency, protecting investors, and ensuring the integrity of financial markets.

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SEC Rule 17a-4: Preservation of Records Rule

Link: https://www.ecfr.gov/current/title-17/section-240.17a-4

What Is Rule 17a-4?

SEC Rule 17a-4 requires broker-dealers to retain records in a format that is easily accessible for regulatory review, ensuring that comprehensive documentation is available for audits and investigations.

Why Does This SEC Rule Matter?

This rule is a critical regulation for several reasons, ensuring the integrity and transparency of financial markets through robust recordkeeping requirements. Here's why this rule matters:

Assisting broker-dealers in meeting SEC requirements and preparing for audits, this service enhances transparency and reduces the risk of fraud by maintaining accurate records. By keeping these records organized and easily accessible, it streamlines operations and boosts overall efficiency.

SEC Rule 17a-4 is a vital component of the regulatory framework governing broker-dealers, emphasizing the importance of meticulous recordkeeping. Compliance with this rule helps broker-dealers maintain transparency, protect investors, and uphold the integrity of the financial industry.

You can read more about SEC rule 17a-4 here

SEC Rule 17a-5: Financial Responsibility Rule

Link: https://www.ecfr.gov/current/title-17/section-240.17a-5

What Is Rule 17a-5?

This rule mandates that broker-dealers submit regular financial and operational reports. These reports help maintain financial transparency and ensure broker-dealers operate within the financial industry's regulatory framework. The rule focuses on promoting accountability and protecting investors by maintaining accurate and timely records of their financial status.

SEC Rule 17a-5 Form X 1, 2, and 3 mandate broker-dealers submit annual audited reports (Form X 1), quarterly unaudited reports (Form X 2), and monthly unaudited reports (Form X 3) to uphold financial transparency and regulatory compliance. 

Why Does This SEC Rule Matter?

SEC Rule 17a-5 is a cornerstone in the regulatory framework for broker-dealers, playing a crucial role in transparency, protecting investors, and maintaining market integrity. By understanding and complying with this rule, broker-dealers not only adhere to legal requirements but also foster trust and confidence among clients and stakeholders. 

SEC Regulation S-P: Privacy of Consumer Financial Information

Link: https://www.sec.gov/rules-regulations/regulation-S-P

What Is Regulation S-P?

SEC Regulation S-P is a regulation set forth to protect the privacy of consumer financial information. This regulation requires financial institutions to provide customers with privacy notices that explain the institution's policies and practices regarding collecting and sharing personal financial information. Additionally, Regulation S-P requires financial institutions to establish safeguards to protect the security and confidentiality of customer information. 

Why Does This SEC Rule Matter?

SEC Regulation S-P is crucial because it protects consumer financial information by requiring financial institutions to implement privacy policies and security measures. This regulation helps prevent identity theft and fraud, promote transparency in how personal data is handled, and maintain consumer trust in the financial system. Failure to follow Regulation S-P can cause fines and other penalties imposed by the SEC.

SEC Regulation Best Interest: Reg BI

Link: https://www.sec.gov/regulation-best-interest

What Is Reg BI?

This Regulation requires broker-dealers to prioritize their clients' interests over their own when recommending securities. Effective June 2020, Reg BI mandates clear disclosures regarding fees and conflicts, a duty of care in making recommendations, mitigating conflicts of interest, and compliance with established policies and procedures. The goal is to enhance investor protection and promote transparency.

Why Does This SEC Rule Matter?

Reg BI elevates the standard of care broker-dealers must provide retail investors. By requiring brokers to prioritize their clients' interests, Reg BI aims to reduce conflicts of interest and enhance transparency in the financial advisory process. This regulation helps protect investors from potentially biased recommendations arising from undisclosed incentives, fostering greater trust in the financial system and promoting better investment outcomes for consumers.

SEC Rule 38a-1: Compliance Programs

Link: https://www.ecfr.gov/current/title-17/section-270.38a-1

What Is Rule 38a-1?

Rule 38a-1 requires registered investment companies to implement robust compliance programs that address regulatory adherence, risk management, and ethical practices. These programs are designed to prevent fraud, protect investors, and maintain market integrity.

Why Does This SEC Rule Matter?

Rule 38a-1 is vital for financial firms to maintain effective systems to monitor regulatory compliance, thereby reducing the potential for misconduct. By requiring companies to implement robust compliance programs, the rule helps create a framework for adhering to legal and ethical standards, minimizing unethical behavior, and for firms to operate within established guidelines.

The rule is also key in protecting investors by promoting transparency and ethical conduct within investment companies. Fostering strong compliance measures ensures that investors are treated fairly and their investments are managed according to ethical guidelines, enhancing their sense of security and trust.

Additionally, Rule 38a-1 supports market integrity by upholding regulatory compliance and ethical standards across the financial industry. This fosters a fair and trustworthy market environment, maintaining an equitable playing field and bolstering the credibility of financial markets, ultimately building trust among investors and regulatory authorities.

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In conclusion, understanding and adhering to SEC rules is essential for fintech founders aiming to effectively navigate the complex regulatory landscape. Adherence to SEC regulations ensures compliance with legal requirements and helps build a foundation of trust with investors and customers by promoting transparency and accountability. By familiarizing yourself with these key rules, founders can position their companies to operate responsibly and successfully.

As fintech continues to innovate and disrupt traditional financial services, staying informed about regulatory updates and changes is crucial. Many fintech founders may find it challenging to understand how SEC rules apply to emerging technologies and business models. For instance, how SEC rules impact fintech companies using blockchain or offering digital assets can be a common concern. It's also essential to consider how these regulations interact with other international compliance standards if your business operates globally.

You can also read more in our Fintech Compliance Guide here.

To maintain compliance and stay ahead, consider consulting with legal experts who specialize in fintech regulations and regularly review your compliance strategies as your business evolves. Our team of experts is here to help. Contact us today for a free complimentary consultation and learn how your company can leverage compliance to thrive in the competitive fintech landscape.

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How Can InnReg Help?

InnReg is a global regulatory compliance and operations consulting team serving financial services companies since 2013.

We are especially effective at launching and scaling fintechs with innovative compliance strategies and delivering cost-effective managed services, assisted by proprietary regtech solutions.

If you need help with compliance, reach out to our regulatory experts today:

Published on Oct 29, 2024

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Last updated on Oct 29, 2024

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